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I love how easy this is to use. It is pigmented but the stopper in the tube dispenses just enough amount of product so it doesn't goop up on your eyebrows. It has a super thin and small spoolie wand that makes it easy and precise to brush through your brows with. Colour is longlasting, and it feels natural on the brows (not crunchy or heavy-feeling). I have black hair, and I use the shade 'neutral brown' and it does show up a little bit lighter than expected but I can still get away with it. If you have darker hair like mine, I recommend going for a darker shade. Formula is great though!